Starting a business can be a challenge, especially when working with clients and customers. As the owner, the goal is to make every interaction positive and every experience with your business a good one.

That creates a problem. Things don't always go 'right'.

When something goes wrong, our first reaction is normally panic and to do anything to make it right. However, that can cloud your judgement and you may do something that you wouldn't normally do. We all fear the negative review or tweet or whatever it is.

It's time to take control of that reaction and remember that relationships aren't built on everything going perfectly, all the time.

This is the time to listen to the person bringing up the problem. They may just want to talk and hear that you're going to be a better business. The point is, this is your opportunity to deliver the best customer service possible and to create a fan for life.

These negative experiences show your customers how you handle things and show potential customers how great you resolve problems.

All of this is an opportunity to create a deeper relationship with your customers. This has two major benefits to you. Most of the time, handling a situation well will lead to referrals from that client and break down barriers with potential customers.

So view complaints or negative feedback as opportunities to show your business at it's best. You're a business owner who wants to create deep relationships with clients and solve problems! Today, that means more to people than ever before.

-Kyle